The article brings forth the fact that these too ads Facebook and Google are overly competitive, and blog owners have a hard time choosing the most appropriate. Ads are an important marketing tool for products and services, as emphasized in the article. It shows the various ways of running ads, argues out which one the most appropriate is, and points out the uses, comparing and contrasting the two types by bringing forth their similarities and differences, which makes the blog owner make an informed choice. A difference is made between two aims for ads, making a brand or business known, and selling of products. For each aim, one ad is reigns supreme. Facebook ads are superior in the former use while Google ads are efficient in the latter. The choice is however left to the blog owner, based on his business needs.
Ways Of Running Ads
It is pretty normal to be at a crossroads when it comes to choosing the most appropriate ad, for instance, between Facebook ads and Google ads. To choose the most appropriate, it is vital to understand that advertising is aimed at increasing traffic, not for visibility. If an ad contains something catchy, it probably has higher chances of getting a read.
Facebook and Google ads compete stiffly, and that is what makes bloggers have a difficulty in selecting the most appropriate. They however, work in different ways.
It is important to understand what similarities there are in Google ads and Facebook ads as well. Both ads have a potential for large audiences, for whatever kind of blog. Both are PPC advertising channels, which make them very similar. They also provide free tools for marketing, for instance, fan pages on Facebook and Google +, which are used for advertising businesses or services, at absolutely no cost. Both offer advertising packages that are paid, too.
Before making a choice, bloggers must know whether their aim is to promote how much their business is known, or selling products. If your aim is to promote the awareness of a brand, Facebook is the better option, as its searches stay for longer. If you aim at selling products, then you should go for Google ads. Moreover, Facebook allows for creation of messages that are crafted specially for fans.
The Better Choice
Google Ad word has proved better, when it comes to display of ads. It is also better from the view of CPC performance. Facebook does not have targets for ads as well as their formatting. The choice should however be dependent on the business and brand you are involved in. The best thing is to try both ads, and try to find out which best suits your business needs. Choosing the right ad is important for it will make or break your business.
There are a lot of sites which provides an interesting breakdown on the performance of Google Ads and Facebook Ads, though at a glance, Google ads rank higher overall. However, as already discussed, the ultimate choice is yours.
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