Expired and aged domains can help your SEO efforts if you know the proper way to use them. In a nutshell, we can say that getting hold of an old domain will save you a lot of time and effort in building up a site as it is already established in a lot of ways. If you can get instant Page Rank, backlinks, and traffic through an expired domain, you only need to work on its maintenance and marketing as you go on. The hard part has already been done for you, so it’s less work and expenses to your business.
Exact Match Domains
You can find exact match realms when you go to auction sites, and these will be good for targeting micro niches. However, you should conduct a thorough research first before rejoicing on the possibility of getting hold of an aged EMD as the competition can be too stiff for you. And if this is the case, you will still find it hard to rank on your chosen keywords even if you already have an established domain name.
If you are not new to Internet Marketing, then you already know how tedious and time consuming it is to build backlinks. And that’s one of the advantages of having an aged domain, as it already comes with links that somebody else worked hard on. So you only need to pick up where the original owner of the domain has left off, and steadily build your own backlinks for maintenance purposes.
Instant Page Rank
It could take years for a website to have a high Page Rank, but you can instantly end with a high PR site if you get a good expired domain that already has high ranking. And if you are lucky enough, you can even buy this sort of domain for only about $15.
Watch Out for the Pitfalls
While there are many advantages to getting aged domains, these can be useless too, if you don’t know the proper ways of getting one. As not all aged realms are valuable, you need to know which ones to choose, so as to get the maximum benefits from it.
Domains that have zero page ranks, zero backlinks, and zero traffic are basically useless, so aged realms like these are not really worthy too much attention. While you can still benefit from the age of the domain, there really is nothing much that you can get from it.
Rushing into buying exact match realms can be perilous too, since you might end up in a very competitive niche. That’s why you should still do your research on the type of competitors that you will be going against when deciding on purchasing an aged domain.
Read Our Previous Article :Pros and Cons of Buying Domain Names from Auctions