Employing marketing strategies for your blog is essential if you want to make it stand out from other blogs on the Internet. However, the methods you employ should be SEO-friendly so as not to risk being penalized and banned from the major search engines. Moreover, your marketing techniques should also be user friendly so as to be able to build a loyal following from your readers.
Your Domain Name
This is the most important part of your business and it will also help in your marketing plans. By having an easy-to-remember domain name, your audience will be able to relate your products to your company and find your website on the Internet easily.
Choose a Customizable Blogging Platform
The publishing platform that you choose will also play a major role in establishing and marketing your business. If you are using a platform as functional as WordPress, you will be able to design your website or blog exactly as you want to. And this is very important, as the design and look of your site can either attract visitors or drive them away. Having a customizable platform will allow you to change the site’s theme on certain occasions (Christmas, Valentine’s Day, Halloween, etc.) so as to make this more attractive to your visitors.
Link building is a good way to market your blog as it will allow your site to be accessible from many places. If you have links coming from other blogs, social networking sites, and directories, then your audience can come from all those places too.
Comment on Other Blogs
Blog commenting is another great way to market your website especially if you are posting your comments on high ranking sites. However, a lot of bloggers are misusing this technique, as they are simply using the platform to get backlinks. In order to capture the interest of other readers and blog users, you need to come up with intelligent and useful comments. Saying something like “this is a great article” won’t work at all; and you might even be accused of spamming. But if you really read the article that you are commenting on and contribute your own ideas with regards to the topic, then other people might even decide to click on your link to check out your own blog too.
Posting regularly on your blog is still the best way to market and promote your website and your business as well. Search engines love it when blogs are regularly updated; so you can post once a day or several times in a week (3 to 4 times). The more articles you post, the better will be the results too; so keep the consequences in mind.
There are a lot of other marketing techniques that you can employ so as to make your blog stand out in the blogosphere. If you adhere to certain techniques, you will see your website rise up on the search engines. And this will mean more exposure for your site and higher profitability too.
Read our previous Article: Should You Have More than One Blogs?