Perhaps you’re practicing search engine optimization procedures through the proper use of keywords, but still see minimal results as far as organic traffic is concerned. There are a lot of reasons for this, but one is the possibility of high competition in your given niche. You see, if a lot of Internet Marketers are targeting the same keywords, there’s a good chance that there are already websites ranking for the most popular search terms.
This can be tough, especially if you are a newbie. That’s why you should use long tail keywords instead of the usual broad types of terms as these are easier to rank. In fact, the technique of using these types of phrases is not only adopted by newbies; now, even experienced Internet Marketers find that this strategy is the most practical way to get quick rankings and quick money.
Why Long Tail Keywords are Better than Conventional Keywords
Using these phrases for SEO purposes will bring in more targeted traffic to your website. So if you are in the appliances niche and you’re targeting the television category, the main keyword for your site could be Television. However, this is a very difficult keyword to rank for because it is so broad.
What you can do then, is to explore several keywords that are related to the term television. So you can consider going for Sony television, 24-inch LED TV, or even “buy 24-inch LED TV.” You can use a keyword tool to find the most useful phrases that have high volume searches. If you’re going to use just any keyword without researching on it, you may be able to rank on certain terms but it may not have any traffic. So that would only be a waste of time and effort on your part.
Proper Positioning of Long Tail Keywords
Just like any other keywords, these phrases also need to be placed on your post’s title as well as in the body itself. Proper keyword density should also be observed so as to make sure that you are maximizing its use for SEO purposes. It is through this method that your posts can show up in queries when people type in the terms and keyword phrases in search engines.
Your Articles Could Be Your Gold Mine
If you are properly implementing the use of long tail keywords in your articles, you will find that it can indeed bring in a lot of targeted traffic. But don’t let its usefulness blind you as to your real purpose when writing and producing articles. Remember, your main goal is to provide useful materials for your audience, so your posts still need to be informative and engaging.