Education Technology 

The Supremacy of Mobile Marketing

Would you believe that a mobile is a great tool for marketing? The Supremacy of Mobile Marketing
Mobile industry is revolutionizing into something bigger than ever. The production of Smartphone’s has reached a staggering 1 billion rate to cater users and at the same time phone applications are rampantly used. It is said that 4 billion users used SMS while about 2 billion uses the MMS or multimedia messaging. These figures are so big that you can instantly feel the advantages of mobile marketing. Let’s take a peek of the supremacy the mobile marketing strategy has to offer the business industry.

Huge Audience

In any business, one of the main goals is to contact huge numbers of audience. Without an audience who will you market your product? Now, studies show that with the use of mobile marketing it is easy to get in touch with your target audience. Almost everyone owns a mobile device which is carried around 24/7 anywhere and anytime. With this in mind, mobile therefore is the best tool to market something.

International Contacts

If you’re starting a business and would love to be recognized globally, mobile marketing can do that for you. Since mobile is owned by almost everyone, that includes people outside the country or abroad. The number of mobile users’ increases per year so you can be assured that the number of international contacts you have will also increase.

Greater Chance to be Read

Mobile marketing has a greater chance of being read compared to emails. A single beep from ones mobile phone immediately alerts the user to open it and read it; it’s like a reflex thing. Some mobile users doesn’t really have mobile internet, but this is not a hindrance. Mobile marketing can still reach people without mobile internet.


Convenience is what most consumers are after and through mobile marketing this is not impossible. Mobile marketing offers both the consumer and producer convenience. It allows producers, a business or company to send out through SMS whatever they want to market instantly, compose the message and hit send! The result is also real time for consumers or customers receives the SMS instantly.

It Creates Fuzz

Sending a promotion through mobile marketing can trigger the consumer to purchase your products especially if he or she is at the mall doing her groceries! As mentioned, mobile is carried anywhere at any time. There is a big chance that your SMS will be received while the consumers are out shopping, socializing with friends or doing business. This creates fuzz and your business will most likely benefit from it.

Mobile phones will stay and will continue to evolve over the years to come. Therefore, it is a wise decision to try mobile marketing especially if your goal is to reach the public. Internet and mobile marketing are said to be the best among the rest and you will never know what the benefits are unless you try it. One thing though is for sure; the supremacy of mobile marketing will help you reach places you’ve never imagined!

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